Board of Directors

Jerry Alcorn, Member at Large

Jerry Alcorn, owner of Alcorn Adaptive has been a Coachella Valley resident since the earl 1990’s.  Jerry has an extensive background in commercial construction, however, after experiencing a traumatic spinal cord injury resulting in partial paraplegia of his lower legs he was forced to redirect his passion for construction toward his own physical recovery.  During his journey to recovery, he discovered a passion for hand cycling.   He also discovered during this time that it was difficult to find businesses that were able to cater to his specific needs for adaptive equipment and most often he had to build and modify his own equipment.   Alcorn Adaptive was born out of his desire to help others and provide them with hope and a positive message about staying active.  He says “Life Gives You Lemons So Make Lemonade.”

Gary Brustin, Member at Large

Mr. Brustin has been an avid cyclist for over forty five years. His first road bike was a Schwinn Varsity.  Fortunately, he’s upgraded his equipment over the years. He now rides a custom Calfee with Campy Record.

He graduated from the University of Southern California in 1971, and earned his legal degree at Hastings College of the Law in 1975. He is a member of the California State Bar Association.

His passion for cycling has also shaped his professional career. Twenty five years ago he decided to transform his law practice from general personal injury cases to a specialized cycling practice. Today his entire case load involves cycling related matters. He has handled over 1,000 bicycle cases and continues to personally represent each client.

Additionally, he has proudly co-sponsored numerous events and teams. Two examples are the Tour de Palm Sprints and the Race Across America. In his spare time, he acts as a volunteer attorney for various bike organizations.

He’s also very committed to bicycle advocacy. He currently serves on the Boards of Directors of the Silicon Valley Bicycle Coalition and the Friends of the CVLINK. He also served on the Board of Directors of the California Bicycle Coalition for ten years, and the League of American Bicyclists board for nine years. In 2012 he established the National Legal Affairs Committee for the League. 

He maintains a local office in Palm Springs and can be reached at “bicyclelawyer.com”

Gary Lueders, Secretary

Gary lives an active lifestyle and began riding bicycles in the early ‘70’s for sport, pleasure, and errands.  He has ridden in Europe and many cities in the U.S. and quickly realized that off-street bike trails are much safer than riding with cars.

His advocacy work began when serving as president of the local Desert Bicycle Club by encouraging Coachella Valley cities to improve cycling by installing bike lanes and better signage.

He served as a board member on the Coachella Valley Community Trails Alliance since 2007 and has been instrumental in the changeover to the nonprofit Friends of CV Link.  He is also a member of CVAG’s Citizens Advisory Group for CV Link; serves on the CVAG Trails Management Sub-Committee; and is a board member on the Desert Trails Coalition.

Gary was a USAF pilot in Vietnam, is a retired American Airlines Captain, lives in Rancho Mirage with his wife Shirley, and has 2 children and 5 grandkids.

Contact Gary at his personal email.

Jim Rothblatt, President

Jim Rothblatt
Jim an avid bicyclist, had his first bike ride on a neighbor’s new bike in 1950 when he was seven years old.  He loved the freedom it gave him and then his parents bought him a three speed Hercules English road bike.  He rode it everywhere in the south Los Angeles area until he got his driver’s permit at 15 ½.   10 ½ years later, after a stint in the Army in Vietnam and as a student at Cal State Long Beach, his wife bought him a new Raleigh 10 speed road bike.  He loved the freedom it gave him.  He commuted to work and school on his bike and in 1975 upgraded to a beautiful Motebecane 10 speed road bike and continued his commuting and recreational riding.  Upon retiring in 2006 he upgraded again to his current Trek 1600 and rides recreationally whenever he can.  He hosts a cycling blog: http://desertroadkill.blogspot.com/  and advocates for safe cycling in the Coachella Valley.  He is consistently amazed at how hard a two or three hour drive in a car can be when compared to the joy he experiences on a two or three hour bike ride in our beautiful desert.

Mary Settle, Vice President


Mary has been coming to the desert for about 20 years, and has been waiting desperately for an off road, paved trail to go from one end of the valley to the other.  She has lived in the midwest, south, and now the west and seen the advantages of cities that provide resources encouraging active, healthy lifestyles.  A “hiker with a biking problem”, Mary is a hike leader and on the Executive Council of the Coachella Valley Hiking Club, and a member of Friends of the Desert Mountains.  Living part time in Park City, Utah, Mary also volunteers for the Wasatch Mountain Hiking Club and other non-profit organizations.

Mary’s professional career included management consulting, training and development, and human resource management.  She recently retired as the Vice President of Human Resources for a medical device company.  Mary can be reached at her personal email.

Ernie Smith, Treasurer


Ernie spent the bulk of his life in the Pacific Northwest, having moved to the Coachella Valley in 2010 to retire.  His professional life was spent mostly as Controller of University Volkswagen Audi in Seattle, having retired after 25 years.  Having always been impressed with and a frequent user of the Burke-Gilman Trail in King County, he was instantly excited about the prospects of a 50 mile car-free trail between Desert Hot Springs and the Salton Sea.  He has only returned to biking since retiring.  In addition, finding a place to ride where he did not have to always be competing with cars made biking irresistible.  He has since become much more comfortable co-existing with cars and biking on the highways, but feels the CV/Link in a worthy project to support.  He feels the future of tourism in the Coachella Valley will transition from a golf focus toward more environmental, space, and water friendly activities like biking, walking, hiking, and running; plus all the activities enabled by the revival of the Salton Sea.